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MARKETING - (Marketing Relationship Management - MRM)
Advanced marketing management and analysis from a single database
SigmaCommerce Marketing Relationship Management is an advanced campaign and merchandise management software solution that gives you control over campaigns, offers, data analysis, merchandise planning and more. In addition, the OnLine Analytical Processing (OLAP) component allows you to analyze complex data relationships, as well as transform data into patterns, trends and exceptions that are easy to interpret.
- Complete tool set for managing campaigns, customer data and more
- Easy-to-use statistical analysis tools
- Automated square-inch analysis
- Customer segmentation based on purchasing habits, demographics, and lifestyles
- Utilizes ProClarity™ software
- Analyze past promotion performance and plan future promotions
- Conduct complex data analysis
- Eliminate manual task or outsourcing of square-inch calculations
- Improve forecasting
- Plan, test and analyze customer offers
- Manage your client lists without duplicating data
>>CAMPAIGN AND PROMOTION CREATION
- Target specific campaigns to each channel , including web, catalog and Call Center
- Quickly create and edit campaigns or promotions across multiple channels with the Campaign Wizard
- Replicate successful campaigns with simple drag and drop
- Rapidly deploy promotions
>>AUTOMATIC SQUARE INCH CALCULATIONS
- Quickly associate products with areas on your catalog page and calculate performance metrics
- Compare page layout performance
>>CUSTOMER DATA ANALYSIS
- Identify customer buying patterns
- Review past promotional success
- Analyze customer segments and performance
>>MERCHANDISE PLANNING
- Compare products, categories, pages, spreads and themes on one screen
- Measure performance by page, category and price points
>>OFFER CREATION
- Increase customer RFM and response rates to campaigns
- Customize offers by segment
>>OLAP
- Conduct side by side analysis with drag-and-drop ease
- Export data to Microsoft® Excel or other 3rd party tools
To request a demo or more information about our multi-channel retail software or multi-channel order management solutions, click here or call us toll free: (800) 383-4421.
