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2008 Press

Scuba Schools International Selects SigmaCommerce Hosted Enterprise Software for Business Growth

INDIANAPOLIS (IN), January 24, 2008– Sigma Micro, the trusted provider of enterprise software and solutions for the direct retail market, announced today that Scuba Schools International (SSI) has chosen SigmaCommerce order management software as the technology foundation to support its continuing growth.

SSI selected SigmaCommerce after intensive due diligence and review of the system’s functionality. The software’s single database platform was a significant factor because it connects every business user with the same real-time information, according to Linda Clark, Director of Purchasing and Operations for SSI. She pointed out that these new efficiencies will contribute directly to the company’s bottom line.

“The labor-saving features such as emailing invoices and PDFs loaded in the system, more flexible and interesting options for promotions, and enhanced report writing will allow more of our employees to take care of their own needs,” Clark remarked.

Clark highlighted other advantages the system will bring to SSI’s worldwide network of scuba diving enthusiasts. “We’re excited that the new Microsoft platform will make it so easy to use the system and train employees,” she said.

SigmaCommerce manages customer facing functions like catalog creation, campaigns, promotions, and website management, as well as back-office operations like warehousing and order fulfillment. These all-inclusive features contributed to Scuba Schools International’s decision to select SigmaCommerce. The application is built entirely on Microsoft .Net framework 3.0 and available as a Web-based application. Along with its software as a service (SaaS) delivery model, Sigma Micro provides full hosting for Web stores built within the application.

According to the Direct Marketing Association’s latest benchmark report on critical issues and trends, the top concerns for direct marketers include managing multiple marketing channels and finding new prospects. Scuba Schools International faces those challenges in a globally competitive market and has chosen the SigmaCommerce system to manage them with improved efficiency for sustained growth.

For more information on Sigma Micro, contact Kelli Schmith at 317-713-8619 or via email at kschmith@sigma-micro.com.

About Scuba Schools International
Scuba Schools International is a worldwide diver certification agency and educational support organization. Recognized as an innovative leader in diver education, SSI creates state-of-the-art training programs, training standards and materials for all levels of diver education.
About Sigma Micro, LLC
Sigma Micro is the trusted software and solutions provider dedicated to small and mid-sized direct retailers.  Its enterprise order management software, SigmaCommerce, includes powerful, integrated tools for running every aspect of a multi-channel direct retail business.

Building on its 25-year history as the backbone of successful direct retail businesses, Sigma Micro combines its next generation technology with a lifetime solution for helping clients with innovative training, support and professional services.

The privately held company is headquartered in Indianapolis, Indiana, and has development centers in Chandigarh and Kochi, India.  Sigma Micro’s R&D, Support and Services Center, and hosting facilities are also located in Indianapolis. www.sigma-micro.com

Contact:
Kelli B. Schmith
Sigma Micro
317-713-8619
kschmith@sigma-micro.com
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