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2008 Press

Sigma Micro and Stark Bro’s Fulfillment Services® Announce Expanded Partnership to Offer Complete Business Solution for Direct Retailers

INDIANAPOLIS (IN) and LOUISIANA (MO), February 20, 2008 – Sigma Micro and Stark Bro’s Fulfillment Services®, two of the most trusted, experienced providers of enterprise software and outsourced fulfillment services to direct retailers, have announced an expanded relationship under the ownership of Sigma Holdings, Inc.

Al Langsenkamp, CEO of Sigma Holdings, Inc. added Stark Bro’s to the Sigma Holdings group of companies for its strategic focus on the direct retail segment. Langsenkamp previously held a limited financial interest in the business.

Sigma Holdings is the first business entity of its kind to address the primary concerns of direct retailers. This new development is another step toward building compelling solutions and service offerings that help direct retailers simultaneously drive revenue growth and manage capital costs and operational expenses.

“For over 16 years, we’ve relied on Sigma Micro’s order management solution to run our business, and it has enabled us to provide completely outsourced fulfillment and call center services to our customers,” remarked Jack Alexander, President of Stark Bro’s. “Under this business arrangement, we will continue to make significant investments in our facilities, processes and people.”

Stark Bro’s customers will benefit from the investments that Sigma Micro has made in the last few years in SigmaCommerce, its next-generation software, noted Alexander. “Their order management solution means we can deliver even better service, enhanced web marketing, and improved access to management information. Ultimately, our customers will be equipped to make fast decisions based on timely information.”

Under Sigma Holdings, Stark Bro’s has already begun significant enhancements to several areas of the business which will enable the company to continue its double-digit growth. This includes the purchase of a second distribution facility of 315,000 sq ft to its capacity. The new facility is located adjacent to its headquarters in Louisiana, Mo. Stark Bro’s has also implemented enhancements to business processes, services offerings, and growth in personnel.

”The combination of these two companies provides a great value to both customer groups,” said Langsenkamp. “Stark Bro’s customers will get access to Sigma Micro’s next generation software and system expertise while Sigma Micro customers will have access to Stark Bro’s compelling value model and superior service.”

About Sigma Micro, LLC
Sigma Micro is the trusted software and solutions provider dedicated to small and mid-sized direct retailers.  Its enterprise order management software, SigmaCommerce, includes powerful, integrated tools for running every aspect of a multi-channel direct retail business.

Building on its 25-year history as the backbone of successful direct retail businesses, Sigma Micro combines its next generation technology with a lifetime solution for helping clients with innovative training, support and professional services.

The privately held company is headquartered in Indianapolis, Indiana, and has development centers in Chandigarh and Kochi, India.  Sigma Micro’s R&D, Support and Services Center, and hosting facilities are also located in Indianapolis. www.sigma-micro.com

About Stark Bro’s Fulfillment Services®
Stark Bro’s Fulfillment Services® provides specialized fulfillment and call center services that go beyond the capabilities of traditional fulfillment firms.  It operates with an easily replicable business model and a flexible operating system, which allows Stark Bro’s and its clients to grow and flex as sales cycles dictate.

It focuses on small to mid-sized multi-channel retailers, freeing up business owners to concentrate on product selection, sales and marketing.  Stark Bro’s total business solution includes ordering, customer contact, vendor management, freight management and more.  The company operates two warehouse and distribution facilities located in Louisiana, Mo. www.starkbrosfulfillment.com.

Contact:
Kelli B. Schmith
Sigma Micro
317-713-8619
kschmith@sigma-micro.com
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